Internet Branding Consultant
I never understood companies that worried about the smallest differences in the shade on blue they were using on signs at a tradeshow, yet failed to see the value in creating a first-class web experience.
A company's web site is their digital store front and it can serve to mold the perceptions of a brand to a degree that it can actually have an impact on the bottom line.
Companies must also remember that their online branding extends beyond their own web site. Whether a company wants to admit it or not, their brand exists on YouTube, Digg, in Blogs, in widgets and on social networks like MySpace.
When working with people who either love or hate your brand online, certain best practices exist when interacting in online forums. If you have no idea how to get started, just ask me and I will be glad to give some advice and share some case studies.
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